Revolut RevDev
Undertaken
Revolut
Contribution
Brand Strategy
Branding & Identity
Digital Art Direction
Visual Design
Animation
RevDev is Revolut’s developer-focused community and event series. As it grew, the need for a refreshed identity became clear — one that felt inclusive, and inspiring while staying true to Revolut’s evolving brand language.
My role was to lead the creation of a new visual sub-identity that could flex seamlessly across event branding, digital channels, and social media while speaking directly to diverse developer and engineering audiences worldwide.
Problem Statement
The existing identity leaned heavily on repetitive, overly masculine 3D elements that lacked variety and sophistication. Engagement data also showed that text-heavy posts underperformed against visual-led content.
Challenge
The challenge was to design a system that:
Balances playful energy with professional trust.
Creates a more inclusive, gender-neutral identity.
Can be flexibly applied across different digital and physical formats.
Solution
I developed a refreshed identity rooted in the concept of “Connect With Tech.” Building on metaphors of coding as architecture and construction, the system uses translucent glass materials, modular block shapes, and dotted patterns to represent collaboration and building together. The visual language highlights technology while maintaining a sense of inspiration and inclusivity.
Design Direction
The design direction refines the fundamentals of the identity — a bold, rebalanced logo with a coding-inspired slash, premium gradients rooted in Revolut’s 2.5 brand, and modular layouts built on block and dot patterns. Typography hierarchy ensures clarity across scales, while flexible templates adapt seamlessly across social, print, and stage. Together, these elements form a unified system that is professional, accessible, flexible and dynamic.
Art Direction
The art direction embraces light, clean, and inspirational visuals that celebrate the excitement of technology and community. Translucent glass textures, abstract blocks, and subtle gradients bring a sense of innovation and WOW factor without tipping into childish or overly masculine aesthetics. This balance creates an atmosphere that feels elevated, inclusive, and aspirational.
Results
The new identity transformed RevDev into a brand space that feels professional yet playful, elevated yet inclusive. Social media performance improved thanks to a shift towards bold, visual-led posts in light mode. The flexible system now empowers the team to promote events with clarity and consistency at speed, while developers see RevDev as a credible, inspiring hub that reflects Revolut’s positioning as a cutting-edge tech employer.
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