Nestlums
Undertaken
Thought Machine / Those Beyond
Contribution
Product Design
Digital Art Direction
3D Art
Credits
Creative Direction - Fox Rogers
Design & Art Direction - Anastasia Voj, Fox Rogers
3D Art - Anastasia Voj, Fox Rogers
Development - Glitchers
Physical Product Design - 7th London, Anastasia Voj
Copywriting - W Travis
Nestlums is an app designed to help young children grasp the concept of digital money. Prepare your little ones for the real world with the assistance of a race of conscientious creatures called the Nestlums, who like nothing better than to count pocket money, work toward savings goals, and play games which revolve around numeracy.
I worked collaboratively with game developers and product designers to bring this unique project to life. Responsibilities spanned leading on 3D art and art direction, building a functional 3D asset library ready for dev in Unity, UX and mini game design, concepting, ideation and more.
A creative approach
We teamed up with a game development studio to make Nestlums feel like a real game, boosting engagement and fun for our young audience.
Nestlums uses lovable characters driven experience for kids, making learning about money fun and effective. Backed by research, the app goes beyond basic gamification with mini games that build key skills like numeracy, memory, and attention—essential for smart money management.
Nestlums Rune
Te team saw an opportunity to create a spin-off product from the Nestlums franchise - Nestlums Rune, a physical pet companion to help children grasp the concept of digital pocket money in a more tangible, ownership led way.
Aimed at pre debit card kids aged 4-8, Nestlums Rune has emphasis on portability, wearability and fun without the fuss of owning and managing a real bank account.
Problem discovery
Approach
Nestlums Rune does not connect to any bank account or card, and no actual money is touched at all. The pet companion has been designed purely as a way to keep tabs on the pocket money you give to your child in real life, and to help them appreciate the value of it more deeply.
If they won’t listen to you, perhaps they’ll listen to the Nestlums!
Interaction design
As a character driven product, Nestlums Rune UI is completely designed around Nestlum, who is the role of an interactive host within the devices digital experience.
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