Rama
Undertaken
Thought Machine
Contribution
Visual Design
Branding & Identity
Digital Art Direction
Credits
Creative Director - Fox Rogers
Front End Engineer - Martin Shuttleworth
Product Designer - Jon Tran
Visual Designer - Anastasia Voj
Copywriting - Wayne Travis
Rama is a new age banking product redesigned to offer the capabilities of a super app. Housing a marketplace, Rama to banking is what steam is to gaming, facilitating a connected banking experience all within one centralised platform ease to use.
Being involved in many aspects of the creative process for this product, we aimed to develop a new model banking approach based on personal discovery - from naming, to feature brainstorming to logo design and art direction, I worked collaboratively with the Design Director to develop a distinct, product friendly brand which embraces the unknown, inspired by “Rendezvous with Rama” by Arthur C. Clarke.
Brand Identity
The logo captures the spirit of Sci-fi genre - a bold, unapolagetic response that felt subversive to all other banking brands. The logo created is fully modular, striking and futuristic.
An Art Direction inspired by obscurance and the discovery of the unknown is emphasised by the shape, a simple circle to give the impression of a new world or horizon.
Business objective
The aim was to create a product that reinvents what banking can be and creates a space for true individualisation, without sacrifice to quality. Quite often super apps bundle a huge amount of feature all within a single product, meaning there might be disparity between quality of the features.
Standalone utilities and apps housed within a super app is the solution to that problem, leaving people free to choose products that suit them, products that are developed with a hyper-focus on the feature they need, rather than as a bold-on or an after thought.
The brand, art direction and all aspects and outgoings of this product reflect this clean, uncluttered yet highly rewarding experience of discovery and individualisation
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